Market Research Companies – An Overview

Most large to big businesses have their own market research teams. These teams not only conduct research themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market research companies, some operating in small niche markets. This article focusses on some of the most well known market research companies that operate across the globe.

ACNielsen

is a global marketing research firm and part of The Nielsen Company. One of ACNielsen’s best known creations is the Nielsen ratings, which measure television, radio and newspaper audiences in their respective media markets. Another market research tool is Homescan where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics.

One of the most common used products is Retail Measurement, a tool that provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale (EPOS data)

Other well known ACN Businesses are BASES, Nielsen Consumer, Nielsen Business Media and Nielsen Online.

Forrester Research is an independent technology and market research company that provides its clients with advice about technology’s impact on business and consumers. It offers a variety of services including syndicated research on technology, quantitative market research on consumer technology adoption and business IT spending, research-based consulting and advisory services. On its website you can find a wide range of free research, options to be alerted on new conducted research as well as of the shelf surveys.

GfK SE is a worldwide market research organisation providing services in five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. The Custom Research sector supplies information and consulting services for operational and strategic marketing decisions. Retailer POS data is the source for the Retail and Technology sector. The sector supplies clients with information and consulting services based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector. The Media Sector delivers information services on range, intensity and nature of media usage and acceptance. The data source for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey research organisation in the UK. The organisation has a freely available archive of opinion polls and public attitude research from 1970 onwards, including trends on its UK website. Ipsos MORI’s Social Research Institute works extensively for UK government and public services, looking at public attitudes to key public services which formed a key part of the UK Government’s domestic agenda in 1997-2005. Social policy, and issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute’s work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel International Group Ltd is a privately owned, London-based market research firm. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating university libraries. Some of its products are: Mintel Beauty Innovation (monitors mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver actionable market intelligence) and Mintel Menu Insights (tracks items on US restaurant menus). Mintel is mostly known for its reports, which are published online and contain consumer research and analysis.

SymphonyIRI Group (formerly Information Resources, Inc.) is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. They offer services in the following areas: Market Content (Retail tracking data, convenience store tracking data and consumer panel-based data), Predictive Analytics (Decomposition of the drivers of current business trends and simulation of the effects of changes on future brand plans), Enterprise Performance Management Software (Tools to support faster analysis of market content) and Professional Services / Consulting.

WPP is is the world’s largest communications services group in terms of revenue. Kantar, based in London, was founded in 1993 as the Market Research, Information and Consultancy Division of WPP. It is a network of 13 specialist companies, including:

Research International specialises in qualitative and quantitative custom market research. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown provides qualitative, quantitative and consulting services with respect to brands, marketing communications, media and marketing effectiveness. Millward Brown works across a range of industries and categories, including brand strategy and experience, creative development and campaign evaluation, consumer needs and values, media planning and strategy, return on investment (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit. In the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.

Taylor Nelson Sofres (TNS) is a leading market research and market information group with focus on the areas Automotive, Consumer, Finance, Political and Social, and Technology.

The Triumph Thunderbird Motorcycle

While practically everyone on the planet has heard of the Triumph Bonneville, the Triumph Thunderbird motorcycle has not achieved the same amount of fame. And yet, the Thunderbird was at least as important to Triumph as the ‘Bonny’ in terms of sales and popularity .. it simply doesn’t get mentioned as often. Among the Triumph faithful and aficionados though, the Thunderbird is perhaps the most important Triumph to be produced.

It all started with three riders driving across 500 miles at 92 mph on three different – but recorded as stock – Thunderbird 6T motorcycles. In 1949, that was a testament to durability, reliability and speed. From that year until 1966, Triumph produced the Thunderbird motorcycle out of the Meriden factory and shipped them all over the world. All models had a 649c.c. two-cylinder engine – a big increase from the 498c.c. Speed Twin it was modeled after – and was mated to a 4-speed gearbox. It proved to be so well liked – perhaps loved – in the U.S. that, after 1950, Triumph sold more bikes in America than it did in any other country including in the homeland of England.

The Thunderbird motorcycle went away after 1966 only to reappear in 1981 as the Thunderbird TR65. It was simply an ‘economy’ version of the T-140 Bonneville and was only sold in the U.K. and a handful of British Commonwealth countries. It lasted three model years and then Triumph suffered some very tough times.

However, John Bloor brought the company back to full-on production in 1990. Triumph Motorcycles Ltd. of Hinckley began another model run of the Thunderbird motorcycle in 1994. This beauty had an 885c.c. 3-cylinder engine connected to a six-speed transmission and rode on very confidence-inspiring 18 inch front and 16 inch rear wheels. A tractable 69hp and 52ft/lb of torque carried the 485lb dry machine over any distance in any place you could find fuel. It was blessed with classical good looks, two-tone paint and historical emblems and exhaust. Like the first T-bird, it was built for cruising and its parts and accessories catalog was ready to help with anything a rider may need or want.

The Thunderbird 900 Sport motorcycle was produced in 1997. It had many upgraded components – wheels, brakes, suspension, etc. – and put 82hp to the ground – a significant increase. The design was slightly modified as well, but it retained its lovely retro styling. The 900 Sport was the last 885c.c. Thunderbird motorcycle to be made ..

Until the 2010 Thunderbird motorcycle was developed! The latest addition is a rather large twin with 1600c.c. in displacement, a comfortable cockpit, great handling and smooth character. It still lives up to the needs of a cruiser or touring rider, and it is a very exciting and well-balanced ride. The Triumph Thunderbird motorcycle enters a new century and a new icon is born.

Saving Money in This Economy For Your Family on Your Food Bill

With ten percent of the population out of work and most of the rest trying to scrape by it is important to save as much money as we can for our families. This is not to say we have to live a life of minimalism, we just have to start watching what we buy, when we buy it, and to rely on ourselves more for the things our family needs.

In a family a large portion of the budget is consumed by food. You can save a lot of money for your family by watching how you do grocery shopping, where you eat, and brown bagging your lunch. When going to the grocery store always have a list prepared ahead of time. Try to stick to that grocery list as much as possible and not to buy any food on impulse. Do not go to the grocery store when you are hungry. You will end up buying more food than you need for the week. If you have children try to leave them home when doing the weekly shopping, they have a tendency to throw extra things in the cart that is hard to say no to. This is not to say you should not buy snacks for your kids, it is just easier without them to be the one who regulates what kind of snacks they will be.

Use coupons where you can and if your grocery store has a discount card program use it. Buy generic products. Most of the time generic products are just as good as the name brand ones. Buy things that you will use in bulk if you will use all of it before the food expires. Try to keep the grocery shopping to once a week instead of going every other day. This will save on gas and you will end up buying less. Make your own coffee at home and bring it with you in a travel cup or mug. Coffee costs around $ 1.75 at the conveinence store, you can make it at home the way you like it for under 50 cents.

With both the husband and wife having to work in families to make ends meet it gets hectic. Try to cook dinners at home to save money. I love it when my wife cooks dinner, I also love cooking for her and our family. This will not only save you money in your food bill by not having to go out to eat so much, it will also give you some good family time around the dinner table.

These are some great tips to save your family on your food bill in this tough economy. These ideas should not hamper your lifestyle too much and at the end of the work week you may have extra money in your pocket.

Attractive Guess Handbags – New Collection

Every women in this world wants to look pretty, stylish, elegant and fashionable. To complete their entire look, women spend hours and hours shopping for their dresses, shoes and other accessories. If we are talking about fashion and style, we cannot forget to mention how important handbags are. A handbag is not only a fashion accessory, it is indeed a necessity.

Guess is a well known and a famous brand. Like other big brands, Guess is not very expensive and many women can afford to buy an original guess handbag as well as a replica. If you go through the wardrobe of a fashion conscious woman, you will definitely find a huge variety of Guess handbags. This brand is not only famous for handbags but for other accessories as well.

Guess has an amazing collection of handbags and most of the people who love to carry branded handbags do not have to compromise on replicas because Guess is easily affordable. You can find perfect quality, design, and material in Guess handbags. Guess has made it easy for people to buy perfect designer handbags without having to worry about the cost.

Guess has the most attractive and hot collection of handbags. They have a huge range of handbags, purses and bags. It is impossible to find so much variety at reasonable prices. The new collection of Guess handbags is welcomed by people who are aware of fashion and can acknowledge good and stylish stuff. The latest collection of Guess handbags is a mixture of contemporary and luxury designs. The collection also consists of bags with bohemian and traditional looks.

The new collection of Guess handbags has made the leather handbags popular once again. You can find a huge variety of leather purses, bags and handbags. Guess handbags are one of the most popular handbags and women look forward to their new collection every year. Satchels offered by Guess are among the most popular handbags and they are available in different styles, colors and textures.

If you are more of a casual person, the new collection offers Hobo bag from Guess. This bag has been specially designed for casual people and casual functions. If you are going to a formal event, you can find a huge collection of formal handbags as well. Another famous bag from Guess is Gelato handbags, which are very popular among students. Women love it because it has a perfect pink colour to offer.

If you are a huge Guess handbags fan, you can obviously differentiate between the original and a fake one. If you do not want to be deceived, make sure before buying that you are purchasing an original Guess. The best way to confirm is through the Guess website. Their official website displays the whole new range of handbags and if a design it is not available on the website, it is not an original Guess handbag.

Guess handbags have everything to offer to fashion conscious people. The new collection is outstanding as it has a lot of new designs, textures, and colors. The handbags are durable and stylish and the best thing is that they are not very expensive, which means anyone who is fashion conscious can buy a branded handbag.